Wicked dog leads and toys have been specially developed to improve the comfort to the handler when your dog pulls on the lead. The technology of the lead includes elastane which absorbs any abrupt pulls to make it more comfortable for the dogs windpipe neck and shoulders, as well as the owners arms.

The leads, slips and toys are available in fun (above left) and
classic colours (below right). Here, Penny is styling one of each.

With a stretchable Wicked lead, on the other hand, the dog encounters increasing resistance, which gives him advance warning that the rope is reaching it's limit. This teaches the dog to back-off and prevents fierce jerking. With a wicked lead you will have a much easier and more pleasurable experience when out walking your dog.

Wicked by name and Wicked by nature – For new and innovative quality pet products.

"My Wicked headcollar saves so much time. Why have I spent so long fastening and unfastening a normal headcollar? Fantastic quality and such fabulous colours"

Tanya Smith, Yorkshire

"I show my Welsh's and could not believe how much cheaper the rope headcollars were at Wicked, it saved me almost £30 and still looks great"

Samantha Petri, Cheshire